ganderful

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Grace ElizaAnderson

Digital Product expert | MBA | Remote, USA

I'm a digital product expert with an MBA and twelve years of UX chops. I challenge assumptions to discover underlying problems and redirect what ships. My work transforms once-rattling systems into solutions humming with efficiency.

Career

TruStage

2022 - present

Madison, WI (Remote)

Senior UX Specialist

Mapped eligibility dependencies for a digital storefront before a screen was designed, lead modernization effort for a 20-year-old quoting platform, built a feedback loop that moved a five-person team into Figma comments, and used Figma Make to get prototypes in front of users on schedule.

Amazon

2021 - 2022

Seattle, WA (Remote)

UX Consultant

I built experiences that helped under-supported third-party sellers. Ran four research studies with 25 interviews across the US, Canada, UK, and Europe, led design for the VP-level “list once, sell globally” initiative, redesigned help navigation across 4,000+ articles, and rolled out a UX writing standard operating procedure for 35 designers, PMs, and engineers.

Freelance

2019 - 2021

Bellingham, WA (Remote)

UX & UI Consultant

Brivity

2017 - 2019

Bellingham, WA

Project Manager & UX Designer

I designed 20+ features that thousands of real estate agents relied on to run their business. As Project Manager, owned the backlog and roadmap, wrote requirements and dev stories, and set up the engineering, product, and design triad. Mentored junior designers who went on to become seniors and managers.

Education

Western Washington University

Bellingham, WA

Master of Business Administration, 2026

Bachelor of Design, 2014

Case studies

TruStage | 2026

Insurance Agent & Underwriter Software

One user session surfaced a mismatch between a user mental model and the backend logic. Brought the reframe to a cross-functional room and redirected the build before a developer scored a story point.

Read the case study →

Amazon | 2021

Third-party Seller Central Help Articles

The team was solving the wrong problem. After direct interviews with users, the solution changed, and 400,000+ sellers got a help navigation that actually worked.

Read the case study →

Brivity | 2019

Real Estate Agent Commission Calculator

Defined requirements for a commission tool flexible enough to support any payment structure. That’s any real estate brokerage, team, or individual. Worked on business requirements, feasibility, design, and dev stories.

Read the case study →

Work together

grace.anderson@ganderful.com

ganderful

Career

Education

Case studies

Grace ElizaAnderson

Digital Product expert | MBA | Remote, USA

I'm a digital product expert with an MBA and twelve years of UX chops. I challenge assumptions to discover underlying problems and redirect what ships. My work transforms once-rattling systems into solutions humming with efficiency.

Career

TruStage

2022 - present

Madison, WI (Remote)

Senior UX Specialist

Mapped eligibility dependencies for a digital storefront before a screen was designed, lead modernization effort for a 20-year-old quoting platform, built a feedback loop that moved a five-person team into Figma comments, and used Figma Make to get prototypes in front of users on schedule.

Amazon

2021 - 2022

Seattle, WA (Remote)

UX Consultant

I built experiences that helped under-supported third-party sellers. Ran four research studies with 25 interviews across the US, Canada, UK, and Europe, led design for the VP-level “list once, sell globally” initiative, redesigned help navigation across 4,000+ articles, and rolled out a UX writing standard operating procedure for 35 designers, PMs, and engineers.

Freelance

2019 - 2021

Bellingham, WA (Remote)

UX & UI Consultant

Brivity

2017 - 2019

Bellingham, WA

Project Manager & UX Designer

I designed 20+ features that thousands of real estate agents relied on to run their business. As Project Manager, owned the backlog and roadmap, wrote requirements and dev stories, and set up the engineering, product, and design triad. Mentored junior designers who went on to become seniors and managers.

Education

Western Washington University

Bellingham, WA

Master of Business Administration, 2026

Bachelor of Design, 2014

Case studies

TruStage | 2026

Insurance Agent & Underwriter Software

One user session surfaced a mismatch between a user mental model and the backend logic. Brought the reframe to a cross-functional room and redirected the build before a developer scored a story point.

Read the case study →

Amazon | 2021

Third-party Seller Central Help Articles

The team was solving the wrong problem. After direct interviews with users, the solution changed, and 400,000+ sellers got a help navigation that actually worked.

Read the case study →

Brivity | 2019

Real Estate Agent Commission Calculator

Defined requirements for a commission tool flexible enough to support any payment structure. That’s any real estate brokerage, team, or individual. Worked on business requirements, feasibility, design, and dev stories.

Read the case study →

Work together

grace.anderson@ganderful.com

ganderful

Career

Education

Case studies

Grace ElizaAnderson

Digital Product expert | MBA | Remote, USA

I'm a digital product expert with an MBA and twelve years of UX chops. I challenge assumptions to discover underlying problems and redirect what ships. My work transforms once-rattling systems into solutions humming with efficiency.

Career

TruStage

2022 - present

Madison, WI (Remote)

Senior UX Specialist

Mapped eligibility dependencies for a digital storefront before a screen was designed, lead modernization effort for a 20-year-old quoting platform, built a feedback loop that moved a five-person team into Figma comments, and used Figma Make to get prototypes in front of users on schedule.

Amazon

2021 - 2022

Seattle, WA (Remote)

UX Consultant

I built experiences that helped under-supported third-party sellers. Ran four research studies with 25 interviews across the US, Canada, UK, and Europe, led design for the VP-level “list once, sell globally” initiative, redesigned help navigation across 4,000+ articles, and rolled out a UX writing standard operating procedure for 35 designers, PMs, and engineers.

Freelance

2019 - 2021

Bellingham, WA (Remote)

UX & UI Consultant

Brivity

2017 - 2019

Bellingham, WA

Project Manager & UX Designer

I designed 20+ features that thousands of real estate agents relied on to run their business. As Project Manager, owned the backlog and roadmap, wrote requirements and dev stories, and set up the engineering, product, and design triad. Mentored junior designers who went on to become seniors and managers.

Education

Western Washington University

Bellingham, WA

Master of Business Administration, 2026

Bachelor of Design, 2014

Case studies

TruStage | 2026

Insurance Agent & Underwriter Software

One user session surfaced a mismatch between a user mental model and the backend logic. Brought the reframe to a cross-functional room and redirected the build before a developer scored a story point.

Read the case study →

Amazon | 2021

Third-party Seller Central Help Articles

The team was solving the wrong problem. After direct interviews with users, the solution changed, and 400,000+ sellers got a help navigation that actually worked.

Read the case study →

Brivity | 2019

Real Estate Agent Commission Calculator

Defined requirements for a commission tool flexible enough to support any payment structure. That’s any real estate brokerage, team, or individual. Worked on business requirements, feasibility, design, and dev stories.

Read the case study →

Work together

grace.anderson@ganderful.com